PRIVACY POLICY

Alera Functional Health, LLC

BY VISITING AleraFunctionalHealth.com, YOU ARE CONSENTING TO OUR PRIVACY POLICY.

1. OVERVIEW

Alera Functional Health, LLC (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy online. This Privacy Policy describes the personal data we collect through this website at AleraFunctionalHealth.com (“Site”) and how we use that information.

Visitors and users of the Site are referred to as “you” and “your.”

By accessing or using the Site, you accept and agree to be bound by this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

Because we serve clients in the United States and may interact with users from other countries, we process personal data as a “Controller” under the European Union’s General Data Protection Regulation (GDPR).

Use of the Site is subject to this Privacy Policy, which applies to all visitors, clients, customers, and all other users of the Site.

2. DATA WE COLLECT AND HOW WE USE IT

We collect personal information that you voluntarily provide, including your name, email address, and any other information you submit when you:

  • Subscribe to our newsletter or email list

  • Download free resources

  • Request information

  • Fill out forms

  • Communicate with us

  • Book sessions through Practice Better

  • Purchase services through PayPal

  • Interact with our website

We may also collect information automatically when you use our Site.

Usage Data

We may process data about how you use our Site, including:

  • IP address

  • Browser type

  • Operating system

  • Pages viewed

  • Time spent on the Site

  • Navigation paths

  • Geographical location

This information is collected through tools such as Google Analytics.

Purpose:
 To improve our website, services, content, and user experience.

Legal basis:
 Legitimate interest in monitoring and improving our Site and service offerings.

Customer Data

We may process data you provide when purchasing services, including:

  • Name

  • Email

  • Phone number

  • Billing details

  • Payment information processed by PayPal (we do not store credit card numbers)

  • Scheduling information through Practice Better

Purpose:
 To deliver coaching services you purchase, maintain records, and communicate with you.

Legal basis:
 Your consent and/or your contract with us.

User Data

We may process data you provide for:

  • Email newsletter subscriptions

  • Opt-ins for guides or resources

  • Contact form submissions

  • Client inquiries

  • Communication through email or social platforms

Purpose:
 To communicate with you, deliver requested content, and send marketing communications.

Legal basis:
 Consent or our legitimate interest in growing our business.

3. MARKETING AND ADVERTISING

We may use your personal data to send marketing communications about our services. This may include emails about:

  • Functional nutrition information

  • Resources

  • Events or offerings

  • Service updates

You may opt out at any time using the “unsubscribe” link in each email or by contacting us at ErinMBriley@gmail.com.

We may use data to deliver advertisements on platforms such as Facebook or Instagram and to measure the effectiveness of advertising campaigns.

Legal basis:
 Consent or legitimate interest in marketing and business growth.

4. SHARING YOUR PERSONAL DATA

We do not sell your information.
However, we may share your data with trusted third parties who assist us in running our business, including:

  • Email marketing platforms (platform not selected yet)

  • Google Analytics

  • Practice Better (scheduling and client management)

  • PayPal (payment processing)

  • Squarespace (website hosting)

  • Administrative, marketing, or legal support providers

All third parties are required to respect your privacy and comply with applicable laws.

5. ANTI-SPAM POLICY

We comply with U.S. and international anti-spam laws.

If you opt into our communications, you will always have the option to unsubscribe. If we ever transfer our business or assets, client information may be included in that transfer.

6. COOKIES

We may use cookies, tracking pixels, and other technologies to:

  • Improve your experience

  • Recognize returning users

  • Store preferences

  • Analyze Site performance

  • Deliver customized ads

You may disable cookies via your browser, but some features of the Site may not function properly.

Our Site may not respond to “Do Not Track” signals.

7. THIRD-PARTY LINKS

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Your use of third-party sites is at your own risk.

8. DATA SECURITY AND BREACH RESPONSE

We take reasonable steps to protect your data from unauthorized access, alteration, or disclosure. Only authorized individuals who need access for business purposes may view your information. If a data breach occurs, we will follow appropriate legal requirements in notifying users. You acknowledge that no system is completely secure, and you agree to notify us immediately of any suspected unauthorized access.

9. DATA RETENTION AND DESTRUCTION

We retain personal data only as long as necessary to:

  • Fulfill the purpose for which it was collected

  • Comply with legal or accounting obligations

  • Resolve disputes

Data may be anonymized for research or internal use. When no longer needed, data will be securely deleted.

10. INTERNATIONAL TRANSFERS

If you are located outside the United States, your data may be transferred to and processed in the U.S. By using the Site, you consent to this transfer.

We work to ensure that third-party providers maintain appropriate safeguards for international data transfer.

11. CHILDREN’S ONLINE PRIVACY PROTECTION ACT (COPPA) COMPLIANCE

We do not knowingly collect personal information from children under age 13. If we learn that we have received such information, we will delete it.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time. Updates will be posted on this page with a new “Last Updated” date. Continued use of the Site constitutes acceptance of any changes.

13. YOUR RIGHTS

Depending on your location, you may have rights regarding your personal data, including the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Restrict or object to processing

  • Withdraw consent

  • Request a copy of your data

To exercise these rights, contact us at ErinMBriley@gmail.com.

14. OUR INFORMATION

This website is owned and operated by:

Alera Functional Health, LLC

Email: ErinMBriley@gmail.com

If you have any questions about this Privacy Policy, please contact us at the email above.

Updated: December 2025